The Concept Store in Jeddah announced that it has donated 100% of the proceeds of the selected brands to charities in Lebanon: LaSuna, De Nada Perfumes and Onyx Stones.
Lebanese jewelery designer Lyn Abdel Nour announced the donation of all procedes from the handcrafted designs in Lebanon to support associations helping those affected and rebuilding Beirut. Qasimi will donate all proceeds from its Don’t Shoot shirts to the Lebanese Red Cross for the month of August. This design was created in memory of the 1982 Lebanon War, in the Mark›s Fall 2017 collection.
Many international stars, as well as in the Arab world, responded to
Murad›s initiative, including Yusra, Laila Alawi, Mai Omar from Egypt, Lebanese Serene Abdel Nour and Tunisian Dora, as well as Lebanese model Karen Wazen and her husband, Elias Bakhazi, Jennifer Lopez, Shakira, Canadian actor of Egyptian origin Mina Masoud, and Slafa Meamar, and many other stars.